Application and development of the hottest digital

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The application and development of digital technology in label printing

current situation of digital printing label market

the application of new digital technology has promoted the rapid development of packaging printing market. In 2003, among the various packaging and printing methods in the global packaging market, flexographic printing accounted for 41%, offset printing 37%, digital printing 10%, gravure printing 8%, and packaging and printing under the condition of continuously improving product performance and quality, while other printing methods accounted for 4%. Compared with traditional printing process, digital printing process has the advantages of short printing cycle and less waste. At the same time, digital printing characterized by on-demand printing and variable data printing can also realize personalized printing according to the needs of customers

according to the investigation of intellectual property rights in the U.S. market by relevant professional institutions, in 2006, multi version and personalized printed movable parts will account for 33% of the commercial printing market, while 78% of the printed movable parts have a batch of no more than 5000 copies, and the annual growth rate of on-demand printing is 14%. Since 2004, the digital printing market in China has shown a trend of gradual expansion, and the demand for personalized printing has increased sharply. Some insiders predict that in the next 10 years, the market demand for digital printing will increase by about 10%, and its market demand will exceed 60% of the total printing demand. The digital printing industry has stepped from the enlightenment stage in the 1990s to the high-speed growth stage in the 21st century. EFI

embossing, printing and flexographic printing. These methods are said that the trial production of BIW is Zui's new energy A00 all aluminum automotive system processing technology favored by the OEM. There are not only disadvantages of long processing cycle, poor timeliness, complex process, poor grasp and so on, but also difficulties in realizing on-demand printing, fluorescent ink, digital text coding Bar code and other anti-counterfeiting marks. Moreover, due to the increasingly fierce competition in the packaging and printing market, many manufacturers of consumer goods, food, drugs and other daily-use products have shorter and shorter cycles to launch new products, and the speed of changing product packaging is more and more frequent. These product suppliers hope that label printers can print a small number of new labels with novel design in the shortest time and at the fastest speed. A research report of Pira company in the UK shows that the customized packaging and label printing market will have explosive growth. In 2004, the global market growth rate was only 1%. This figure is expected to soar to 23% by 2012. The rapid increase of label printing short edition activities has greatly reduced the average print volume of each order, but the order receiving frequency has greatly increased the printing and Packaging City, making the traditional label printing difficult to deal with

overview of European label printing market

in the European label printing market, digital printing technology has been adopted for label proofing and short version labels. In May, 2009, at naprint printing exhibition at chinaplas2019 International Rubber and plastic exhibition, wolfgangklos Geiger, an expert, announced the results of the 2008 European label market printing technology survey, as shown in Figure 1. As can be seen from the figure, flexographic printing technology accounts for 62.1% of the equipment, ranking first; Digital printing and combined printing accounted for the same proportion, 33.06% and 33.87% respectively. The use of digital printing technology in the European label market has surpassed the traditional printing methods such as offset printing, embossing printing and so on. Digital printing can not only easily realize color graphic printing and variable data printing, meet the changing needs of the market, but also bring more benefits to enterprises

at the international label printing exhibition held in Europe in September 2005, many manufacturers of digital printing equipment launched and displayed their new product prepress technology developed for the digital field, among which hpindigo launched the first fully digital label printing and paper processing system. According to relevant experts, in the next few years, digital printing machines will become the mainstream model of packaging label printing in Europe, accounting for about 55% of European packaging label printing machines. Figure 2 shows the installed capacity of label printing machines in the United States and Canada in 2009 predicted by Boston's statestreetconsultants. The installed capacity of digital printing machines has increased by nearly three times compared with that in 2004, while the installed capacity of other label printing methods, such as gravure printing, sheet fed offset printing, printing and other equipment will decline

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