The hottest marriage imssdp cultivates killer busi

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Marriage IMS SDP cultivates killer "business platform"

in the process of transformation from telecom operators to full-service operators and even triple integration operators, the status of business becomes more and more important

therefore, when the industry is still discussing whether operators can find a "killer" service similar to SMS, telecom operators have turned their attention to cultivating a "killer business platform" for innovative services

therefore, the service delivery platform SDP (service delivery platform) began to land on the business network of telecom operators. SDP was first proposed by a telecom and it consulting company named moriana group from France. It first defined the goal and architecture of SDP and pointed out that SDP is a complete ecosystem that can quickly generate, deploy, implement, manage and improve the security level of billing production

at that time, SDP architecture was mainly positioned in the IT field, and the service object was within the enterprise, as an IT solution to provide the next generation of voice and data value-added services for enterprise users. It giants such as IBM, HP and Oracle have also launched business delivery platform solutions for enterprise users

correspondingly, SDP is rarely seen in the business development of telecom operators, but this is related to the relatively simple value-added services and chimney business platform construction mode of operators in the 2G era, and there is little demand for SDP. However, telecom operators have entered the period of full-service operation, especially in the 3G era, which is good at business and application. Telecom operators are gradually facing many bottlenecks, such as slow business innovation and backward business management mechanism. They begin to recognize the importance of SDP and gradually introduce it into the development planning of telecom business network

at present, telecom operators have made great achievements in the research of SDP. Huawei, ZTE, Ericsson and other equipment manufacturers have also developed delivery platforms suitable for telecom business development according to the needs of telecom operators. It is expected that they will become a focus of business at the upcoming information and Communication Exhibition on October 11

the need for transformation

the introduction of SDP into telecom services by telecom operators is closely related to the industrial situation they are facing. Entering the era of mobile Internet, telecom operators are facing an increasingly fierce competitive environment, including homogeneous competition from other telecom operators, challenges from new business models of mobile Internet giants such as apple and Google, and competition from terminal manufacturers such as Nokia and Samsung. The transformation needs of telecom operators are becoming more and more urgent

according to the analysis of insiders, telecom operators must introduce new partners, establish new business models, and provide users with fast and innovative services in order to achieve the success of transformation. At the same time, mobile Internet takes into account the characteristics of traditional Internet. It is an era of "long tail". Telecom value-added services tend to be diversified. There is no single "killer business", but a "killer environment" that can cover the complete business life cycle and support rapid business innovation. Therefore, "killer business platform" is crucial to the success of business transformation of operators

therefore, the above reasons have all become the driving force for the application of SDP in telecom services. SDP's innate IP architecture can make the transmission of voice and data services and content independent of specific networks and devices, and can aggregate different network capabilities, services and content, allowing application developers to access in a unified and standard way. At the same time, operators can selectively and safely provide business capabilities to their internal business systems and external SP, enterprise and individual developers, Thus, it provides a complete ecosystem for telecom operators and their partners to realize the rapid generation, deployment, implementation, management and billing of value-added services

Huang Ji, vice president of Huawei software company, further analyzed the importance of SDP for telecom operators, which is mainly reflected in the following points:

first of all, it is reflected in the advantages of MBB (mobile broad band), that is, the advantages of mobile broadband. The development of mobile broadband technology and the popularization of broadband applications have provided a physical foundation for the mobility of the Internet. As the first entry into the mobile Internet, telecom operators can realize fine operations such as deep packet analysis (DPI), bandwidth control, precision marketing, etc. through SDP, improve the special value of operators, and make the mobile pipeline have an intelligent foundation

next is the advantage of DSM (digital shopping mall), that is, business model. SDP provides telecom operators with a stage for business model transformation, helps operators build their own leading digital supermarket, and provides an experimental support platform for innovative bilateral and even multilateral business models, so that operators can quickly catch up with internet service providers in technology and business models, and open up a new blue ocean of revenue. Thus

finally, it is to meet the development needs of three integration. SDP establishes a leading edge for operators in the business competition of "application is king" through the pure IP architecture and end-to-end business production capacity

however, huleming, vice president of Chinatelecom Guangdong Research Institute, pays more attention to the progressiveness of SDP architecture. "SDP actually represents the advanced concepts of business platform architecture, such as service-oriented (SOA), componentization, integration, and reuse of horizontal architecture, as well as standardized and open business environment. For operators, it is more important to absorb the essence of SDP architecture and apply it to the development of their business delivery platform, which will lead to a dilemma of unfounded and weak accountability."

at present, mainstream operators around the world, such as Vodafone and Telefonica, have taken action to adapt their telecom capabilities and open them to third-party developers with standard API interfaces (such as soap and restful)

it is gratifying that the three major domestic operators have also made great achievements in the research and exploration of SDP, and have designed the business delivery platform architecture according to their actual situation and business network planning requirements. For example, the OMP (Open Mobile Internet platform) architecture of China Mobile, the PAAS (platform as a service) architecture of China Telecom and the VASP (value added service platform) architecture of China Unicom are all designed for business delivery platforms. In terms of specific product forms, such as mobile reading base, mobile game base, mobile vgop (value added service general operation platform), telecom Tianyi space and Unicom VAC (value added service authentication center) are all products in SDP form

and the introduction of this advanced architecture has indeed brought benefits to operators. Huang Ji told that in Huawei's undertaking of Telefonica's 13 Latin American countries project, there are 12 business components connected to 13 BSS systems, and the billing interfaces of each BSS system are not the same, resulting in an extremely slow business generation process. Before SDP, it took Telefonica nearly a year to launch a business in 13 Latin American countries, but after SDP, it only took about five weeks

it should be pointed out that cloud computing has become a new service model in the future, and operators are also facing the need to transform to cloud computing service providers, which should be requested at the fifth session of the 102nd National People's Congress. SDP and cloud computing have a natural combination. According to the industry's general cloud computing layering principles (saas:software as a service, PAAS, iaas:infrastructure as a service), SDP corresponds to PAAS. Through the adaptation and opening of telecom network capabilities, SDP provides a business development environment for third-party developers, a running environment and network resource support for businesses, and realizes the rapid development and deployment of businesses. At the same time, with the IAAs layer, SDP can realize the transformation of the hosting mode of operators (similar to Google App Engine)

"the construction of PAAS layer and SDP will be the core competitiveness of operators facing competition." Huang Jixiang emphasized

marriage IMS burst out more charm

at present, operators have made various preparations in business, and strive to cultivate a "killer environment" for business innovation. For example, the three major operators conducted in-depth research on IMS and put it into practice as early as a few years ago. China Mobile has been promoting the commercial use of IMS (cm-ims), Chinatelecom has carried out a wide range of IMS pilot work, and China Unicom is also actively carrying out IMS laboratory research work. This is because IMS has the characteristics of open standard architecture, supporting the integration of various access modes, flexible service provision and service triggering capabilities, as well as the ability to control and operate multimedia services. It has become the mainstream technology for international operators to provide conversational multimedia services and network integration, and it is also the evolution direction of the service control layer

Hu Leming said to: "IMS is an entity that provides network capabilities, while SDP is a unit that operates on this network capability entity. The combination of the two will cultivate a business delivery environment with more killer potential for business innovation."

Xiao Sui, vice president of ZTE and deputy general manager of business software product line, also expressed the same view to. "IMS and SDP are complementary to each other. On the one hand, IMS, as a core, provides a rich IMS business engine, which expands the service scope of SDP; on the other hand, based on SDP, we can quickly develop a large number of integrated applications serving IMS networks."

to this end, Hu Leming suggested that the new generation 3g-sdp architecture combined with IMS can be divided into four parts: network and terminal layer, network control layer, service delivery platform and value-added service platform. Among them, the network and terminal layer is responsible for the access of terminals and network equipment; The network control layer based on IMS realizes the access to a variety of access networks and provides a variety of management capabilities; The business delivery platform is responsible for abstracting and standardizing the business capability set provided by the underlying network, and providing the standardized API upward to the value-added business platform; The value-added service platform is used to provide operators or third-party content/application service providers with an open and standard business platform to facilitate the development of new businesses and the access and management of new content/application services

business traction, step-by-step introduction

although the concept of business delivery platform has existed for a long time, there has been no standard definition in the industry, so for operators, there is no unified standard architecture for reference

in this regard, Huang Ji suggested that from the perspective of the interests of operators, the principle of "business traction and step-by-step evolution" must be adopted to form a customized SDP solution that conforms to the current situation, strategic objectives and business planning of operators

that is, SDP should take the cement chemical analysis method gb/t 176 ⑴ 996 as the starting point and the unified architecture as the goal to determine the evolution steps and measures from the present to the unified architecture; Focusing on the most prominent contradiction, we should integrate and optimize it step by step and in different areas, instead of forming a unique SDP scheme that is one-step and universally applicable

in addition, Huang Ji believes that SDP involves a wide range of telecom operators, telecom equipment manufacturers, it manufacturers, Internet manufacturers and terminal manufacturers. The maturity of the standard needs to be jointly promoted by all links in the value chain, especially telecom operators. On the one hand, improve the "chimney" business construction mode through the construction of SDP architecture system, on the other hand, verify and promote the commercial maturity of various standards in SDP architecture system

once SDP and IMS are successfully launched, the charm of a killer business platform will be truly released. Easy technology

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